In the rapidly changing dynamics of the advertising industry, digital media has undergone a massive transformation over the past 25 years. With the advancement of science and technology, change is relentless: technologies, brands, business models, and most importantly, consumers are constantly evolving. As consumers rapidly consume digital content across different devices, media consumption habits have fundamentally shifted. This transformation has led advertisers to seek solutions that are not only effective and cost-efficient but also reputation-preserving. Today, these solutions require creating impact in a complex and highly competitive environment.
Logaritma was founded in 2002, at the very beginning of this digital transformation, with the excitement of exploring these innovations.
Established by Ekin Ä°lyasoÄŸlu and Fatih Muslu, Logaritma Bilgi Teknolojileri A.Åž. is a company specializing in the intersection of media and technology within Turkey’s digital advertising industry. Logaritma aimed to pioneer advertising publishing and measurement technologies by bringing international knowledge and technologies to the Turkish market.
At its inception, it introduced the first international advertising publishing technologies to the industry through a partnership with Adlink Ltd, the global digital advertising network of Germany-based United Internet AG. As Turkey’s first international advertising network, it provided advertising sales and marketing services for the leading media outlets of the time.
Between 2004 and 2007, Logaritma facilitated the entry of Dutch company Click District, which offered click-based advertising infrastructure, and Right Media, later acquired by Yahoo!, which introduced "longtail" network and RTB technologies, into the Turkish market. During the same period, it also invested in content production, user management, and technology development. It acquired the main portal Porttakal.com and its sub-portals from TEB Ä°letiÅŸim A.Åž., launched the Maçakaç website, and collaborated with KahkahaKom A.Åž. to develop prominent projects of the time, such as logo and melody services via Turkcell's 3393 platform.
From 2008 onwards, Logaritma served as the exclusive representative in Turkey for global players such as Rich Media advertising technology leader EyeWonder, MediaMind (Digital Generations), and Sizmek, a global ad serving leader acquired by Amazon in 2019. In 2022, Logaritma partnered with Integral Ad Science, a global leader in technologies such as ad verification, brand safety, carbon emissions measurement, and attention optimization, and established its Turkey office. Sizmek, acquired by Amazon, ceased its third-party ad serving services as of January 1, 2025, following its integration into Amazon technologies, bringing an end to Logaritma’s long-standing partnership.
Since 2002, Logaritma has maintained its representation of the Financial Times in Turkey, continuing its international collaborations and global representations.
October 2024, 6th Advertising Council Meeting, Republic of Turkiye Trade Ministry, Ankara.
Ekin Ä°lyasoÄŸlu is a proud member of the Sustainability Working Group of Republic of Turkiye, Trade Ministry Advertising Council.
With over 20 years of experience, Logaritma continues to provide advertising publishing technologies to advertisers, agencies, and media outlets, while actively contributing to industry associations.
As one of the founding members of the Interactive Advertising Bureau (IAB) Turkey, Logaritma has played an active role on the Board of Directors since its establishment. Ekin Ä°lyasoÄŸlu is leading the Digital Advertising Sustainability Committee over the past two years, following roles on the Industry Standards and Technical Committees.
Logaritma is also a founding member of the Advertising and Marketing Communications Association (REPÄ°D), where Ekin Ä°lyasoÄŸlu serves as an Audit Board member and continues to lead the Advertising Sustainability Executive Committee and the Ad Net Zero Turkey chapter.